Thursday, March 22, 2012

Ice, Ice Coffee

Derek Thompson of the Atlantic Monthly asks: Why is iced coffee so expensive? Honestly, I had no idea iced coffee was more expensive than regular coffee. But then again, I don't drink that water-diluted, weak sauce stuff. There is supposedly a whole different process to brew iced coffee, which uses more resources and thus costs more to produce. Again--I had no idea.

However, I think most places just chill the hot coffee that they brew. They simply dump in ice to fill half the damn cup and then pour in about half of the coffee they would normally offer hot. And of course, double the price.

Yet another reason to drink coffee the true way it's meant to be drunk--hot, full-bodied, and undiluted by sugar and cream.